In 2013, the company rolled out an update where the ghost had no facial expression at all. Having filed a lawsuit against Spiegel and Murphy, Brown eventually settled with them for $157.5 million. The story that reminded the origins of another popular social network, Facebook, ended in the same way. In spite of the fact that Brown was the one whom the idea belonged to, he was soon tossed out of the company.
They found Bobby Murphy and all the three were busy working at the project for several months. To make the idea come true, the two needed someone who was good in coding. He did not have any experience in business, so he decided to turn to Evan Spiegel. Reggie Brown had an idea to create an application for pictures that would be deleted automatically. The project was the result of collaboration of three people. The application was known as Picaboo back then and only later did it acquire its current name. The ghost is a graphical reflection of the brand’s “phantom” policy. The iconic Ghostface Chillah, depicted in the Snapchat logo, represents the essence of the application, and the fact that the photos in it are being deleted after the time set by a user. Why is there a ghost on the Snapchat logo?
Can you believe the logo for a company worth astonishing $20bn could have been created in just one evening by someone who is even not a professional designer? The Snapchat logo is a perfect example!
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